Revenue Growth
Conversion Rate Increase
Page Load Time
Organic Traffic Growth
The Challenge
A legacy storefront suffocating growth
ShopVerse had built a loyal customer base and a strong product catalogue — but their legacy e-commerce platform was actively holding them back. Page load times of 8–12 seconds, a clunky checkout flow, zero mobile optimisation, and an outdated CMS that made catalogue management a nightmare.
Their conversion rate was stuck at industry-low levels. Organic search traffic was declining year-over-year due to poor Core Web Vitals scores. And the internal team was spending 30% of their week on manual workarounds for basic operations that a modern platform would handle automatically.
Key Pain Points
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8–12 second page load times
Unoptimised images, no CDN, bloated plugins, and a shared hosting environment created unacceptably slow user experiences — directly causing cart abandonment.
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Non-existent mobile experience
Over 65% of ShopVerse's traffic came from mobile devices, but the site was built for desktop. Mobile conversion rates were a fraction of desktop.
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No search or filtering capabilities
With 10,000+ SKUs, customers could not find products efficiently. Poor search was causing frustration and increasing bounce rates significantly.
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Declining organic search visibility
Poor Core Web Vitals scores had caused Google to progressively demote ShopVerse's pages, reducing organic traffic by 30% year-over-year.
The Solution
A modern, headless e-commerce platform
Techxil rebuilt ShopVerse's entire digital presence using a headless commerce architecture — combining the power of Shopify Plus's commerce engine with a custom Next.js storefront for maximum performance and flexibility.
Headless Storefront
Built a custom Next.js storefront with server-side rendering and incremental static regeneration. Achieved sub-2-second page loads, perfect Core Web Vitals scores, and a fully responsive mobile-first experience that converted at 3x the rate of the legacy site.
Commerce Engine
Shopify Plus as the commerce backend — handling inventory, orders, fulfilment, and payments with enterprise-grade reliability. Migrated 10,000+ SKUs with full historical order data, zero data loss, and minimal disruption to operations.
AI-Powered Search
Elasticsearch integration with AI-powered relevance tuning, faceted filtering, and natural language query understanding. Customers can now find any of the 10,000+ products in under 2 seconds, with intelligent autocomplete and "did you mean?" suggestions.
Performance & Scale
Redis caching layer, AWS CloudFront CDN for global asset delivery, and Stripe for frictionless checkout. The platform handles 10x peak traffic spikes (sale events) without degradation. API backend in Node.js handles all custom business logic.
The Results
From legacy storefront to e-commerce powerhouse
The transformation of ShopVerse's platform delivered results that exceeded every target set at the project kickoff. Revenue growth was visible within the first month of launch, and continued compounding as organic traffic recovered and conversion rates stabilised at their new high.
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3x revenue growth within 12 months of launch
Improved conversion rates, better mobile experience, recovered organic traffic, and improved average order value combined to triple revenue year-over-year from the same traffic base.
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45% increase in overall conversion rate
Faster page loads, a streamlined checkout, improved search, and mobile optimisation together drove a 45% uplift in the site-wide conversion rate — with mobile conversion improving by over 80%.
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2.1 second page load time (down from 8–12 seconds)
Next.js SSR with Cloudfront CDN and Redis caching achieved a 2.1s average page load — placing ShopVerse in the top performance tier for Google's Core Web Vitals assessment.
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250% increase in organic search traffic
Improved Core Web Vitals, structured data markup, and technical SEO overhaul reversed the traffic decline and drove 250% organic growth over 12 months — reducing paid acquisition costs significantly.
Technology Stack
Tools & technologies used
"From a legacy storefront to a modern e-commerce powerhouse — TechXil delivered on time, on budget, and exceeded every performance target we set. Our revenue has tripled and we are just getting started."
Lisa Chen
CEO, ShopVerse